ONLINE VERIFICATION TECHNOLOGY OFFERS COMPANIES THE ABILITY TO TARGET ALUMNI, NURSES, AND SPECIFIC AGE GROUPS
ID.me, the next-generation digital identity platform, today announced that it has launched three new targeted affinity groups powered by its online, group verification technology. Designed for companies that want to increase brand loyalty through gated offers, these new groups assure organizations that exclusive discounts for nurses, age segments, and alumni will be protected while customers enjoy a frictionless experience with their brand.
"Organizations of all sizes are looking for ways to attract and retain loyal customers, and these new groups will help them easily reach new audiences," said Blake Hall, ID.me CEO and Founder. "Discounts targeted to affinity groups like nurses can generate a conversion rate up to seven times higher than broad based offers. ID.me partners have seen their revenue increase up to 30 percent year-over-year after launching a group discount program with us."
Marketing to the 108-million college graduates in the United States can be lucrative for companies that offer products branded with school logos and mascots. The sizable market, along with the fact that the College Board has found that a person with a bachelor's degree can expect to earn about 66% more than the typical high school graduate, make creating an alumni affinity program attractive. As noted by Hall, creating discounts exclusive to affinity groups helps with conversion rates, can create greater loyalty and increase revenue.
Using ID.me, companies can verify alumni from four-year colleges and universities, including alumni with degrees from two-year colleges.
Nurses make up the largest healthcare occupation in the United States, and, according to the American Nurses Association, there are more than 4 million registered nurses working nationwide. Through this new nurse group offering, ID.me checks professional information supplied by nurses to verify their eligibility for nurse discounts, according to Melissa Blanken, ID.me's Vice President of Marketing and eCommerce.
"We are excited to announce this new affinity offering during National Nurses Week, and we encourage companies to show appreciation for the invaluable work provided by nurses with special discounts and offers," Blanken said. "ID.me makes it easy for companies to segment their nursing audience by specialty or in groups, such as registered nurses, licensed practical nurses, and others. In addition, nurses verify their identity once and never have to do so again to access nurse discounts powered by ID.me."
Age Segment Verification
Companies can use age segment verification for special offers to drive customer acquisition and brand loyalty while adhering to any age limits desired or required by law. For example, age verification can help a brand target veterans with a military discount while limiting the promotion to customers who are 21 and older. Also, age segment verification can be especially helpful to companies targeting millennials, who have proven to spend more for things like coffee or dining out, than prior generations. And for companies that make electronics, the ability to build affinity with millennials is attractive, given that studies show that more than 75% percent of them are willing to spend money on new electronic "gadgets."
ID.me is simplifying how individuals prove and share their identity online. ID.me's next-generation identity platform provides identity proofing, authentication, and group affiliation verification for organizations across sectors - retail, automotive, telecommunication, government, healthcare, financial services, and more.
Our technology enables retailers to verify in real-time customer eligibility for exclusive gated discounts - while preventing fraudulent attempts and abuse. We verify the identity and group affiliation of customers against the industry's most comprehensive and authoritative data sources. Our verification process simplifies the customer experience and increases conversion rates: once a user has verified their identity with ID.me, they never have to re-verify again anywhere that ID.me is integrated.
ID.me's technology is used by more than 12 million individuals and 350 organizations, including leading brands such as Fanatics, Under Armour, LinkedIn, Lenovo, Ford, and SeaWorld. For more information, visit http://www.ID.me.