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  • Finding Loyalty in the Least Exciting Places

    Connecting with your customers in a meaningful way is a difficult task - one that starts by nailing the simple things. Building a successful loyalty program is complicated, but focusing on the fundamentals is the best way to earn the trust of your customers and drive profitability.

  • Loyalty & Rewards: Pathways to Success

    In Part One, "A Trip Down Memory Lane," an historical perspective on the ever-changing role of rewards in a loyalty value proposition was articulated. In our second installment we'll focus on solutions...

  • A Trip Down (Rewards) Memory Lane

    Consumers join loyalty marketing programs for one simple reason - to be rewarded and recognized for their patronage, advocacy and brand support. Basic tenets in human psychology suggest that without the reward...

  • Visa brings digital loyalty to Latam & Caribbean banks

    This weeks' announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have been just another blip on the continuum of interesting fintech developments - there are a lot of them these days. But I think this announcement bears some examination...

  • Considering multiple sides of the blockchain loyalty conversation

    Loyalty Salvation through Blockchain? Maybe. We monitor the world of loyalty fairly closely on a day-to-day basis and from this corner of the world, some of the most exciting developments in this realm are coming from blockchain-based projects. The promise of self-validating transactions, of true platform-agnostic...

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