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Amtrak and SSI Team Up for Improved Loyalty Program

Passenger rail service leader Amtrak, already home to the popular Amtrak Guest Rewards loyalty program, is going the extra mile to provide members with additional opportunities to earn points.

In a move that benefits both the brand and its customers, Amtrak collaborated with survey research company SSI to develop Survey Points Club, an addition to Amtrak Guest Rewards that allows guests to earn points for sharing their opinions about the Amtrak customer experience. These points can be redeemed for Amtrak travel, entertainment, car rental, hotels, dining, retail, and even gift cards. There’s no fee to sign up for Survey Points Club, and the points will be deposited directly into the user’s Amtrak Guest Rewards account.

"We are pleased to offer the new Survey Points Club in partnership with SSI," an Amtrak spokesperson told Loyalty360. "It adds to the value of our program by giving members a fast and easy way to earn Amtrak Guest Rewards points that they can use for free travel and other program rewards. Members agree to participate in surveys on a wide range of (non-Amtrak related) brands and products. In exchange, they earn points they can use toward their next free trip. SSI and their clients then have access to survey those members for their valuable opinions. It's a great partnership for all, especially our members."

Beyond offering loyal travelers with added value, the Survey Points Club provides Amtrak with valuable customer insight on a variety of topics. Data has proven to be a fundamentally necessary commodity in today's business landscape, offering brands a look at company interactions from the other side of the table. By gathering and analyzing this kind of actionable customer data, Amtrak will ideally be able to tailor the customer experience, according to the verbatim wants and needs of its consumers.

The new Amtrak Guest Rewards feature is powered by SSI's inSSItes solution, which allows companies to easily conduct surveys and organize the resulting customer insight.

"For SSI, working with Amtrak is yet another significant step in fueling the high-powered engine of the fastest-growing B2B panel in the world," said Bob Fawson, chief product officer at SSI. "This relationship will enhance SSI's growing global B2B inSSItes solution, the industry's preferred choice for conducting business survey research. There's only one Amtrak and SSI is proud to be the first survey company to partner with it and its reward program members."

Amtrak will have no shortage of travelers to survey; the company operates over 300 trains every day, connecting 500 destinations across the U.S. and Canada.

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