Customer Science in the Age of Privacy
Ellipsis is in the customer loyalty business; our focus is on last 2 elements of the Get – Keep –
Read moreEllipsis is in the customer loyalty business; our focus is on last 2 elements of the Get – Keep –
Read moreDigital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19
Read moreA famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty
Read moreWITH 79% OF THE WORLD USING CONTACTLESS PAYMENTS, NOW’S THE TIME FOR FINANCIAL SERVICES BRANDS TO EXPLORE HOW TO BUILD CONTACTLESS LOYALTY. New fintech companies had
Read moreThe balancing act between customer maximizing flexibility and fully encapsulating loyalty systems is a tippy seesaw to ride, as the
Read moreA NEW PLAYER IN THE ERA OF AMAZON PRIME Walmart continues to entrench itself further into the home delivery and
Read moreIt’s no secret, times are changing. The past several months have brought significant anxiety and volatility amidst a full-blown pandemic;
Read moreA well-run loyalty program provides the data to make informed decisions, the flexibility to adapt to ROI targets, and perhaps
Read moreIn another huge moment for the British loyalty industry, a second mega brand has dropped points in favour of an
Read moreA 2019 study by KPMG reported that when a customer is loyal to a brand, 86 percent are willing to recommend the
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