Customer Science in the Age of Privacy
Ellipsis is in the customer loyalty business; our focus is on last 2 elements of the Get – Keep –
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Author: Admin
Zoom CEO Addresses Influx of Users and Declares Security a Priority
Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19
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Loyalty Program Liability Management in the Age of COVID-19
A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty
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How Financial Service Brands Can Build Trust and Loyalty on a Foundation of Contactless Experiences
WITH 79% OF THE WORLD USING CONTACTLESS PAYMENTS, NOW’S THE TIME FOR FINANCIAL SERVICES BRANDS TO EXPLORE HOW TO BUILD CONTACTLESS LOYALTY. New fintech companies had
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Multi-Tender Loyalty Earns the Attention of Starbucks
The balancing act between customer maximizing flexibility and fully encapsulating loyalty systems is a tippy seesaw to ride, as the
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Walmart Challenges Amazon Prime With New Walmart+ Membership Program
A NEW PLAYER IN THE ERA OF AMAZON PRIME Walmart continues to entrench itself further into the home delivery and
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The 4 Pillars of Loyalty Campaigns During COVID-19
It’s no secret, times are changing. The past several months have brought significant anxiety and volatility amidst a full-blown pandemic;
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CFOs Should Want to Lead the Charge for Enhanced Loyalty
A well-run loyalty program provides the data to make informed decisions, the flexibility to adapt to ROI targets, and perhaps
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Do Good Things Happen When You Drop Points?
In another huge moment for the British loyalty industry, a second mega brand has dropped points in favour of an
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What Does Real Time Loyalty Mean Today?
A 2019 study by KPMG reported that when a customer is loyal to a brand, 86 percent are willing to recommend the
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