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  • What really happened on Prime Day?

    First, I think we can settle once and for all that Amazon Prime is one of - if not THE - 900lb gorilla of loyalty programs. Every once in a while we hear that it’s not a loyalty program in the true-est sense but let's not get lost in semantics..

  • The Loyalty Card Conundrum

    Nowadays, Big Data should be able to track a purchaser through any number of connections. No need to ask my name address, mother's maiden name and shoe size. Yet...

  • Is loyalty best served locally?

    Approximately 100 percent of all business owners expect to be successful, but the Bureau of Labor Statistics tells us that about 20 percent of small businesses fail within the first year and ...

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