One of Asia's leading Bi – Monthly publication for loyalty & analytics practioners and the only magazine of its kind to be published in India.
Braze, the comprehensive customer engagement platform, today announced several product and partnership updates that enable brands to build resilience into
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BUGGED OUT ON REWARDS Loyalty has the power to spur purchase behavior, fuel brand affinity, and create a continuous cycle
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A decade ago, people based their purchase decisions mainly on how much value they got for their money. This in
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Brazilian supermarket chains have launched their own loyalty mobile applications. In the process, they’ve turned technological differentiation into a commodity
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I was sitting on a plane headed out to speak to a group of CEOs. My seatmate was cordial and
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“Love makes the world go ‘round”. Ever heard that one before? It certainly touches on a noble notion, and it has
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If there had to be a marketing equivalent to the phrase “content is king,” it would be “engagement is king.” In the beautiful
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Apple was very busy last week, and a few items caught our eye. In our 2018 Delphi Report, The Future of Loyalty Marketing,
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THE DO’S AND DON’TS FOR TROUBLED RESTAURANTS AND THEIR MOBILE STRATEGIES While restaurants are stewing in turmoil amidst the most
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Generation Z are a tough audience for loyalty programmes everywhere; they have different expectations and needs, sign up and engage
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