One of Asia's leading Bi – Monthly publication for loyalty & analytics practioners and the only magazine of its kind to be published in India.
Loylogic, the world’s leading innovator and creator of points’ experiences, insights, commerce and engagement, has joined forces with Miles &
Read more
We recently covered the announcement that Loyalty Methods (LM), a Customer Experience and Loyalty Management company had partnered with 7-Eleven, a leading
Read more
A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty
Read more
The balancing act between customer maximizing flexibility and fully encapsulating loyalty systems is a tippy seesaw to ride, as the
Read more
A NEW PLAYER IN THE ERA OF AMAZON PRIME Walmart continues to entrench itself further into the home delivery and
Read more
A well-run loyalty program provides the data to make informed decisions, the flexibility to adapt to ROI targets, and perhaps
Read more
In another huge moment for the British loyalty industry, a second mega brand has dropped points in favour of an
Read more
A 2019 study by KPMG reported that when a customer is loyal to a brand, 86 percent are willing to recommend the
Read more
SEATTLE – Today, Starbucks announced plans to update its industry-leading Starbucks® Rewards™ loyalty program by giving members more payment options and ways to
Read more
Mission, vision, and value statements are created in boardrooms with regularity. It’s a tenet of business to have these core
Read more