One of Asia's leading Bi – Monthly publication for loyalty & analytics practioners and the only magazine of its kind to be published in India.
Loylogic, the world’s leading innovator and creator of points’ experiences, insights, commerce and engagement, has joined forces with Miles &
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Loyalty programs are now powerful tools of relationship marketing and becoming popular to encourage customer loyalty. U.S. consumers have 3.8 billion
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BUGGED OUT ON REWARDS Loyalty has the power to spur purchase behavior, fuel brand affinity, and create a continuous cycle
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A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty
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WITH 79% OF THE WORLD USING CONTACTLESS PAYMENTS, NOW’S THE TIME FOR FINANCIAL SERVICES BRANDS TO EXPLORE HOW TO BUILD CONTACTLESS LOYALTY. New fintech companies had
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The balancing act between customer maximizing flexibility and fully encapsulating loyalty systems is a tippy seesaw to ride, as the
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A NEW PLAYER IN THE ERA OF AMAZON PRIME Walmart continues to entrench itself further into the home delivery and
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It’s no secret, times are changing. The past several months have brought significant anxiety and volatility amidst a full-blown pandemic;
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A well-run loyalty program provides the data to make informed decisions, the flexibility to adapt to ROI targets, and perhaps
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In another huge moment for the British loyalty industry, a second mega brand has dropped points in favour of an
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